Akinbode Mosunmola (Ph.D)
Department Of Business Management, Covenant University, Ota, Ogun State, Nigeria
Effective Advertising: Tool For Achieving Client-customer Relationships
The paper examined the place of advertising as a strategic tool for achieving effective client-customer relationships. The objectives of the paper include: (i) to determine how creativity in advertising effects customers’ purchase decisions; (ii) to examine the effects of frequency of advertising on customers’ repurchases of products/service (iii) to proffer useful policy recommendations which companies will find beneficial when faithfully

Akinbode Mosunmola (Ph.D)
Department Of Business Administration, Covenant University, Ota, Ogun State, Nigeria
Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers’ Experience
The paper examined the Nigerian experience as regards the use of marketing concept ideals and the satisfaction of the needs of target customers of the needs of the target customers. The objectives of the paper includes; to examine the relationship between marketing concept and satisfaction of customer needs, to establish the influence of product quality on competitors’ market policies amongst

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